No enquiry goes cold.

42 Campus sends every enquiry to the right counsellor, gets the call made and keeps the follow-up going.

One enquiry through 42 Campus: an Instagram enquiry lands on the Leads screen, round robin assigns it to a counsellor, the counsellor calls and follows up on WhatsApp, and the call shows up on the dashboard.

Routing

The right counsellor, the moment it arrives.

Assignment rules and round robin send each enquiry to the right team or counsellor, automatically.

Admissions site

Your admissions site. On your own domain.

Campaign banners, programme pages and Login to Apply. Applicants verify their mobile and carry on in the student portal.

KL University runs its admissions on 42 Campus. See it live

admissions42.kluniversity.in
KL University's admissions site on 42 Campus: Admissions open 2026-27, with a Login to Apply card that verifies the applicant's mobile number.
Call Mode

Call after call. No pauses.

Call Mode lines up your leads. Log the outcome and Speed dials the next one in three seconds.

Mobile app

Calls from the counsellor's own phone.

The Android app dials from their phone and logs the call to the lead.

WhatsApp

WhatsApp, shared by the whole team.

One inbox on your official number, with templates, assignment and every chat on the lead.

Official numberTemplatesAssign to a counsellorChat on the lead
forto.42campus.com/crm/whatsapp
The 42 Campus WhatsApp inbox: conversations assigned to counsellors, and a chat with a student.
With 42 Campus AI

Your next applicant is already typing

Turn on 42 Campus AI in the chat on your website and on WhatsApp. It answers from what your team approved, and hands over when a person should.

42 Campus AI

Every enquiry answered. Any hour, in their language.

42 Campus AI answers a student on WhatsApp from the college's approved fee list, calls in Telugu, Hindi, Kannada or English, and puts the transcript and outcome on the lead for a counsellor.

Automations

Follow-ups that don't slip.

Callbacks, reminders, idle-lead alerts and automations keep every lead moving.

forto.42campus.com/crm/automations
Automation rules: new enquiries assigned by round robin, WhatsApp after three unanswered calls, reminders for overdue callbacks, idle leads returned to the queue.
Application portal

Apply, upload, pay. On your own portal.

Applicants finish every step on a portal in your college's name, and each step shows up on the lead.

Try it

One record. The whole story.

Pick a lead to see everything that happened, in order.

Source
Owner
Next step
    Reports

    See what every counsellor and source delivers.

    Dashboards, counsellor performance against targets, and results by source, without a spreadsheet.

    forto.42campus.com/crm
    A college's 42 Campus dashboard: 128,657 total leads, 4,312 calls today, 1,284 callbacks due and leads by stage.
    Agent performance: calls, conversions and conversion rate for each counsellor.
    One platform

    The AI CRM that never sleeps.

    Admissions, finance and your campus records, on one platform with 42 Campus AI.

    42 Campus AI

    Awake at 2 am.

    Answers on WhatsApp and web chat, and calls in Telugu, Hindi, Kannada and English.

    Finance

    Every fee, accounted for.

    Collections, receipts and finance reports, on the same record as the admission.

    Campus ERP

    Applicant to student.

    Student records and your academic catalogue, from day one.

    Application portal

    Forms, documents, fees.

    On your own domain, in your college's name.

    Website Studio

    Programme pages that bring leads.

    Built visually, published on your own domain.

    Routing

    An owner for every enquiry.

    Rules and round robin, by programme and team.

    Calling

    Call after call.

    Call Mode in Speed, and an Android app that logs every call.

    WhatsApp

    One number, one team.

    A shared inbox with templates and assignment.

    Web chat

    Chat on your website.

    With 42 Campus AI on duty.

    Automations

    Follow-ups that run themselves.

    Reminders, idle-lead alerts and WhatsApp follow-ups.

    Reports

    Know what works.

    Counsellors, sources and campaigns, side by side.

    Scheduling

    Visits and events, booked.

    Counsellor slots, campus visits and events.

    FAQ

    Questions, answered.

    Something else on your mind? Book a demo and ask us.

    Can we use our own WhatsApp number?

    Yes. 42 Campus runs your official WhatsApp number as one inbox, shared by your team.

    Will 42 Campus AI make things up?

    No. It answers only from information your team approved, and hands the chat to a counsellor when it should.

    Where does 42 Campus AI work?

    In the chat on your website and on WhatsApp. AI calls speak Telugu, Hindi, Kannada and English.

    Can counsellors call from their own phones?

    Yes. The Android app dials from their phone and logs the call to the lead.

    Can we bring our existing leads?

    Yes. Import them from a spreadsheet, and connect the forms on your website.

    Do applicants pay fees online?

    Yes. They pay on your application portal, and finance sees every payment and receipt.

    Is 42 Campus only a CRM?

    No. Applications, finance, student records and your website pages run on the same platform.

    See 42 Campus in action.

    A short walkthrough for your admissions team.

    Book a demo